GET YOUR AUDIENCE ENGAGED!


Engagement on Facebook is, to me, defined as a share or a comment.
Today, I want to give you a few tips that I find useful to increase your engagement with your fans, friends, and followers.

1. Problems and solutions


Here are a few posts I found that truly get your audience engaged.  This shows your audience that you are a problem solver. This will help them to gain trust in you and therefore be more apt to do business with you.
Here are some examples:
  • A tip to clean your makeup brushes: Soak them in vinegar and hot water
  • A tip to save a wet cell phone: Leave it in rice to absorb the moisture
  • A tip to get kids to wash their hands: Put Lego pieces in their soap dispenser to make it more appealing

2. Caption this


This is fun and simple post that is 90% visual and 10% text. The only thing you write “Caption this!”. These work best with funny pictures so be creative.

Here is an example from Walmart:
image

3. Fill in the blank. 


This type of post gets people thinking.  This is great for fan page engagement.
Here is an example from Target:
image
Here are a few examples to try on your Facebook Page:
  • Fill in the blank. “My New Years Eve must-have is ______”
  • Fill in the blank. “My Monday morning must-have is ______”
  • Fill in the blank. “My camping trip must-have is _____

4. Like or Share


A “Like” vs. “Share” post let's people "voice" their opinions.
To do one of these types of posts, use a pic editor app and put two pictures side by side.  Here is an example from Walmart:
image
Here are a few generic posts I have seen used that really work well.:
  • Which is your favorite type of movie? “Like” for comedy. “Share” for romance.
  • Like for Pepsi Share for Coke.
  • “Like” for IPhone. “Share” for Android.



8. Remember when 


Nostalgia is a great way to engage people. People love to walk down memory lane.  Here is an example of this technique used by Lowe's.
image
Here are a few other examples:
  • Remember when MTV was just music?
  • Remember when you had to actually remember your friend’s phone numbers?
  • Remember when people used typewriters?
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