Attraction Marketing Strategies

Why aren’t more network marketers using attraction marketing strategies if it works so well?

You want an honest answer? Because it TAKES TIME.  Today, people want instant results.  All over the internet and TV you’ll see people saying things like, “Take this pill and you’ll magically lose 10 pounds!” or “Earn $500 in 1 hour!”.  If you have some common sense, unless you’ve built an established business or some type of workout routine already, it’s not going to happen overnight.  People must learn to trust you.  They need to know that the content you are producing is valuable and applies to them specifically.  You also must have POSTURE which is important for people to take you seriously.
Before you get started with your attraction marketing , identify your target market.  Identify what your target market is in need of and fill that need with your content.  Be sure to focus on your content that you’re not just throwing information into the marketplace that isn’t high quality.  Don’t get me wrong, I have probably produced some low quality content before (in fact I know I have!), but the focus here is to be aware on how you can improve.
What are most network marketers doing these days? SPAMMING!  That’s exactly what most are doing, why?  Because they NEED to get in front of more people quickly.  By spamming on their facebook profile or in their friend's facebook inbox, they feel that it’s an effective way to get people interested in what they have to offer.  The problem with this is, most people do not even respond to these types of posts or pays attention to their pitch.

  1. People buy products from and join PEOPLE, NOT companies.

    People buy from and do business with people they know, like, and trust. They join PEOPLE. If you can become the leader in your prospect's eyes, and they feel you can get them where they want to go... they will join you. Now that you know people join people and NOT companies, stop marketing your company up front.
  2. Companies come and go, but YOU are here to stay.

    ALL businesses, especially network marketing companies, come and go all the time. 90% of businesses don't survive the first year in ANY industry. And we've seen all too many horror stories of MLM companies changing their compensation plans overnight, which leaves entrepreneurs like you and me with zero income for our families. Build your business on concrete, not quicksand... Brand YOU.
  3. Branding the company will guarantee you LOSE customers.

    If you are branding your network marketing company all over Facebook, Instagram, and social media, there will be a percentage of your prospects that 'google' the company before you connect with them... And chances are they will find another leader to work with or some silly article telling them to NOT join your company. It is guaranteed that you will lose customers and business if you brand your network marketing company up front.

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